Tennessee Volunteers Promote Assistant Coach to Head Coach Role in Bold Leadership Move Aimed at Sustaining Program Excellence and Competitive Momentum…read more…

Tennessee Volunteers Promote Assistant Coach to Head Coach Role in Bold Leadership Move Aimed at Sustaining Program Excellence and Competitive Momentum…read more…

KNOXVILLE, TN — July 5, 2025 — In a significant move that underscores their commitment to continuity, culture, and future success, the University of Tennessee has officially announced the promotion of longtime assistant coach Marcus Holloway to the position of head coach of the Volunteers football team. The decision, which follows weeks of internal evaluation and speculation, marks a new chapter for one of the SEC’s most storied programs.

Holloway, 44, has been with the Volunteers for the past seven seasons, serving most recently as the team’s associate head coach and defensive coordinator. Widely respected by players, staff, and fans alike, his promotion is being hailed as both a reward for loyalty and a strategic investment in long-term program development.

“We’re incredibly proud to announce Coach Marcus Holloway as the new leader of Tennessee Football,” said Athletic Director Candace Williams in a press conference on Friday afternoon. “Marcus has earned this opportunity through hard work, deep commitment to our student-athletes, and a vision for winning the right way. He brings not only tactical expertise but also the character and values we want representing this university.”

Holloway steps into the role vacated by former head coach Bryan Kelley, who announced his departure last month after accepting a position in the NFL. The transition comes at a critical juncture for the Volunteers, who are coming off back-to-back bowl appearances and an 11-3 season that reignited fan enthusiasm across Rocky Top.

Known for his commanding presence on the sidelines and his cerebral approach to defense, Holloway played a crucial role in transforming Tennessee’s defense into one of the SEC’s most disciplined units. Under his guidance last season, the Volunteers ranked second in the conference in points allowed and led the league in forced turnovers.

“I’m honored and humbled to be chosen as the next head coach of the Tennessee Volunteers,” Holloway said in his introductory address. “This university, this team, and this community mean the world to me. We’re going to build on our momentum, compete with class, and continue developing young men who are winners both on and off the field.”

Players responded to the announcement with an outpouring of support on social media, with many citing Holloway’s leadership, mentorship, and unwavering belief in their potential.

“He’s the heart of our locker room,” said senior linebacker Trey Sanders. “Coach Holloway’s energy is contagious, and his love for this team runs deep. This is the right move.”

Fan reception has also been overwhelmingly positive, with many expressing appreciation for the university’s decision to promote from within rather than pursue an external candidate. Alumni groups and boosters praised the administration’s commitment to preserving team chemistry and fostering a sense of family.

With fall camp just weeks away, Holloway has already begun assembling his staff and meeting with recruits. Early indications suggest that several high-profile commitments remain firm, signaling continued belief in the program’s direction.

As the Volunteers look ahead to the 2025 season, expectations are high—but so is confidence. And with Coach Holloway now at the helm, Tennessee appears poised not just to compete, but to rise.